If you’re looking to understand the philosophy that underpins Silicon Valley’s latest gold rush, look no further than OpenAI’s Scarlett Johansson debacle. The story, according to Johansson’s lawyers, goes like this: About nine months ago, OpenAI CEO Sam Altman approached the actor with a request to license her voice for a new conversation feature in ChatGPT; Johansson declined. She alleges that just two days before the company’s keynote event last week—in which that feature, a version of which launched last September, was highlighted as part of a new system called GPT-4o—Altman reached out to Johansson’s team, urging the actor to reconsider. Johansson and Altman allegedly never spoke, and Johansson allegedly never granted OpenAI permission to use her voice. Nevertheless, the company debuted GPT-4o two days later—drawing attention to the “Sky” voice, which many believed was alarmingly similar to Johansson’s.

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