As of August last year, Meta  (META)  — through Facebook and Instagram alone — boasted a roughly 65% share of all social media site visits in the U.S., according to data from Statista. Meta’s combined family of apps, which includes WhatsApp and Messenger in addition to Facebook and Instagram, boasted nearly four billion monthly active users as of December 2023.  Across its billions of users, the platform collects plenty of information, including data related to users’ activity on-platform, as well as app, browser and device information. 

Source ->